Our Team


Edward Marcheselli

Chief Executive Officer
Ed joined Specifi in 2015 after successfully exiting an e-commerce startup he founded.   As Specifi looks to expand from its respected position in Europe to the United States, Ed brings a wealth of experience in transforming software as a service businesses.  Ed’s career has spanned more than 20 years in the technology industry, including Accenture, Microsoft Corporation and NAVTEQ.  Most recently, Ed held the position of CMO of retail analytics provider ShopperTrak.

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Luca Salomoni

Founder & VP Sales Africa, Middle-East, APAC
Luca’s role at Specifi is to bring the world of professional catering into third millennium through BIM, CAD and CLOUD technologies.  Luca founded his first IT company in 1990 and overtime his passion for technical design and information technology brought him into the CAD world.  Over the past 20 years, Luca has collaborated with leading European manufacturers of professional catering equipment to develop a CAD application for the professional catering market.

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Michael Greenwald

President, The Americas
Michael comes to Specifi with over 35 years of experience in the foodservice equipment and supply distribution channel, most recently as the President of AutoQuotes. Prior to AutoQuotes Michael led the equipment division of the M. Tucker Company, a large Foodservice Equipment Dealer headquartered in the eastern part of the US. Michael is responsible for Specifi’s sales, marketing and operational activities in the western hemisphere and will lead the launch of Specifi’s award winning products into the American market.

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Stuart Campbell

Vice President Sales, Europe
Stuart recently joined Specifi after a lifetime in the foodservice industry. Having experienced working for manufacturers , distributors and running his own businesses, in 2003 Stuart moved to the US to run his own successful distributorship. Whilst in the States he used AutoQuotes and upon his return to the UK convinced the team to bring the product to the UK. CaterQuotes was Introduced in 2007 and this software soon became industry standard as a standalone quoting software. Specifi offers a whole host of additional benefits which I recognize will assist this unique software become the Global solution for the Foodservice Industry.

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Jason Ziolo

Chief Technical Officer
Jason has over 15 years of technology leadership experience using web and mobile technologies to create scalable platforms for both enterprise and start-up companies. Over his career, Jason has been able to combine his engineering acumen and technical architecture expertise to manage the creation of solutions utilized by millions of end users. He has focused on bringing software to the cloud using the Agile methodology within several different industries including: foodservice equipment, online training, call centers, customer relationship management, international banking and security.

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Fabio Tantaro

General Manager
General management of Specifi Europe with overall accountability for business priorities, revenue objectives and HQ operations in Europe. Responsible for building and managing highly motivated talent and an organization that functions with high operational excellence. Additional responsibilities include leading the global marketing strategy for Specifi, specifically demand generation, branding and corporate communications.

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Massimiliano Rizzetto

Director of Operations
Massimiliano joined Specifi in 1999 as a software developer focused on creating software applications for professional foodservice environments.   Over the last seven years he has led all pre-sales and training initiatives for the company, developing courseware directly related to the success of Specifi customers.  Most recently, Massimiliano assumed the leadership role of the Operations group which includes the Specifi Studio team and customer support.

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Don Baldwin

Chief Financial Officer
Don has been with Specifi since September, 2015 after 20 years of various roles leading and consulting small to mid-sized businesses.  He specializes in helping create effective business strategy, increased profitability and people leadership. Don has a Bachelor of Science in Accountancy from Northern Illinois University and is Certified Public Accountant.

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